About

Who? Me.

Peter Kakljugin, aka P3ZO®. A UI/UX designer and front-end developer who also names and brands the products he builds.

  • NamePeter Kakljugin
  • HubP3ZO®
  • FocusBranding · MVPs · AI art
  • AlsoUI/UX · Front-end
  • Runs24/7

I design and build digital products end to end: research, flows, interface and code. Every case study here is a product I named, branded and shipped as a working demo.

01Think like a strategistEvery decision tied to the business goal.
02Design like an art directorDistinctive, consistent and accessible.
03Code like an engineerLightweight, clean and fast. No needless infrastructure.
04Direct AI with judgmentAn instrument for craft, never a substitute for it.

Industries

Built with each sector's security, privacy, safety and accessibility rules in mind.

A

Automotive

Cockpits, infotainment, HMI, configurators, EV apps, fleet dashboards

B

Healthcare

Patient portals, EHR/EMR, telemedicine, clinical visualization

C

Aviation & Aerospace

Flight ops, maintenance and fleet management, airport systems

D

Defense

Command and control, common operational picture, geospatial interfaces

E

Logistics

TMS, WMS, control towers, fleet tracking, route visualization

Process

4 phases · 14 steps. One accountable workflow, from research to continuous refinement.

Phase 01

Discover

  1. Research & discovery
  2. Business & product strategy
  3. Naming & positioning
Phase 02

Define

  1. Creative direction & identity
  2. UX research & IA
  3. UI & design system
Phase 03

Build

  1. Interactive prototyping
  2. Front-end engineering
  3. Integrations
  4. AI implementation
  5. AI visual production
Phase 04

Launch

  1. Testing & optimization
  2. Deployment & documentation
  3. Continuous refinement

Toolset

Chosen for speed, maintainability and quality.

DesignFigma, FigJam, Framer, Photoshop, Illustrator, InDesign
EngineeringHTML, CSS, JavaScript, TypeScript, React, Next.js, Vue, Tailwind, GSAP, Three.js
Lightweight MVPPHP, JSON flat-file, LocalStorage, IndexedDB, REST APIs, Git
AI productionMidjourney, Runway, Kling, Veo, Firefly, ComfyUI, ChatGPT, Claude
P3ZO®

Have an idea? Let's talk.

hello@p3zo.com

See the latest from the dev log

All posts →
v1.2.0 Patch 1.2.0: The Brand Shop is open

Big update today. Please read the notes before complaining on the forums (there are no forums).

PATCH NOTES
12.11.2026
v1.1.4 Why I still write my own code

A confession about page builders, microwave lasagna and the strange joy of a 200 KB homepage.

THOUGHT
08.11.2026
v1.1.3 Incident report #004: “Can you make it pop?”

Severity: Medium. Logo was asked to pop. Logo did not know how. A post-mortem.

INCIDENT REPORT
30.10.2026
v1.1.2 Transmission: to every div I deleted this year

You were wrapping nothing. You were styled with nothing. You will not be missed, but you will be remembered.

TRANSMISSION
21.10.2026
v1.0.0 Patch 1.0.0: Hello, world (the real one)

First release. Ten case studies planned, one coffee machine harmed in the process.

PATCH NOTES
01.10.2026